Insights

What to prepare before a website project

Before design begins, gather the information that shapes your website’s structure, content and functionality.

A practical planning guide

A clearer brief makes a smoother start.

Choose the main action visitors should take: enquire, book, buy or learn. Rank secondary actions so the homepage has a clear priority.

List your services, brand assets, photographs and existing copy. Mark what is ready and what needs to be created.

Choose who will consolidate feedback and approve each stage. A single review process helps avoid conflicting changes.

Explore website design to see what a project can include and how the process works.