What to prepare before a website project
Before design begins, gather the information that shapes your website’s structure, content and functionality.
What shapes the cost of a website?
Website pricing depends on the work involved. A useful comparison starts with the scope, rather than the headline number.
Website refresh or full redesign?
An existing website may need targeted improvements or a more complete change. Start by identifying the actual problem.
Planning a better mobile website
A mobile experience needs more than a smaller version of the desktop layout. Content and actions should remain easy to use.
Writing website copy that helps people decide
Your copy should explain what you offer, who it is for and what the visitor should do next.
Landing page or full website?
A campaign destination and a company website serve different needs. Choose based on the visitor journey.
How to plan social content pillars
Content pillars organise the themes your brand returns to. They help a calendar feel purposeful rather than random.
Building a practical social media calendar
A useful calendar connects topics, formats and responsibilities. Posting volume should match your ability to create good content.
Keeping your website and social media consistent
Consistency helps your audience connect each interaction with your business. It comes from shared choices, not identical layouts.
Planning short videos with a clear purpose
A video brief helps your team create content that fits the brand and makes sense for the audience.
Before you launch a paid social campaign
Ad creative is only one part of the journey. The offer, website and enquiry process need to work together.
What a useful product page should include
A strong product page combines clear information with a practical purchase experience.
SEO foundations for a new website
A new site needs a sensible structure, useful content and technical foundations that help search engines understand its pages.
Choosing a website and social media partner
A strong agency relationship starts with shared expectations about scope, responsibilities and decision making.